The 7th International Forum on Public Relations and Advertising is one of the most prestigious international conferences in Asia-Pacific. This innovative forum is for anyone interested in expanding their creative dialogue and opening up their minds to a new era in media impacts on culture and social communication.

This forum will explore the impacts and effects of social media on our modern culture.


Become a part of
the 7th International Forum
on Public Relations and Advertising

Practical Information

  • The conference will be held at Mahidol University International College, Salaya Campus.
  • Detailed information on place, access and hotel possibilities please check www.muic.mahidol.ac.th/conferences/pr/ for regular updates.
  • Submission of Abstract (extended): April 30th, 2014
  • Announcement of Accepted Paper: May 15th, 2014
  • Full Paper Submission: July 31st, 2014(extended)

Sub-theme categories

  • Social Media, Social Network and Social Communication
  • Communication for Sustainable Social Change
  • Changes and Trends in Social Media Communication
  • Social Media in Marketing and Branding
  • Social Media in Public Relations and Advertising
  • Other relevant topics

Requirements for submissions:

  1. Those interested are invited to submit an abstract of about 250-300 words, in English to the Conference Organizers before April 30th, 2014.
  2. The Scientific Committee of the Conference will assess and respond to the abstract submissions before May 15th, 2014
  3. The deadline of full paper submission is July 15th, 2014.
    Specific guidelines on formatting please follow the manuscript guideline and manuscript template on our conference website at www.muic.mahidol.ac.th/conferences/pr/ and sent to
    icconference@mahidol.ac.th. This is to facilitate the compilation of papers for publication and anonymous review.
  4. A selection of the best papers will be published in two special issues of the following Elsevier Journals:
    1. Public Relations Review (http://www.journals.elsevier.com/public-relations-review)
    2. Telematics and Informatics (http://www.journals.elsevier.com/telematics-and-informatics)

Dear Participants,

As you may have, recently, heard about the political situation in Thailand, we would like to ensure you that the 7th International Forum on Public Relations and Advertising will be organized as scheduled (August 13-15, 2014). We are confident that the situation will be recovered and get back to a normal circumstance very soon.

Moreover, please do not hesitate to continue your full paper submission for our conference proceedings. We are looking forward to welcoming you to Mahidol University International College.

Sincerely yours,
Prof. Maleeya Kruatrachue, Ph.D.
Dean of Mahidol University International College

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