Business Administration Division:

BA Faculty – Marketing Major
Program Director, BBA Marketing

Kandapa Thanasuta, Ph.D.

kandapa.tha@mahidol.ac.th,
66 (0) 2700-5000 ext. 4458

Education
Ph.D. Business Administration, Thammasat University.
M.B.A., Marketing and Finance, Sasin Graduate Institute of Business Administration, Chulalongkorn University.
B.S.,International Business, Georgetown College

Areas of Interest
Consumer Behavior, Retail Pricing, Branding, Willingness to Pay

Courses Taught
Consumer Behavior, Marketing Channel Management


Full-time Faculty

Apiradee Wongkitrungrueng, Ph.D.

apiradee.won@mahidol.ac.th,
66 (0) 2700-5000 ext. 4456

Education
Ph.D., Business Admistration (Marketing), Sasin Graduate Institute of Business Administration of Chulalongkorn University
MSc., Analysis, Design, and Management of Information Systems, London School of Economics and Political Science
B.E., Economics, Chulalongkorn University

Areas of Interest
Buyer-seller Interaction, Retail Marketing, Consumer Information Processing (e.g. embodiment, sensory marketing, consumer power), Nonprofit Marketing, Anti-consumption.

Courses Taught
Principles of Marketing


Chanchai Phonthanukitithaworn, Ph.D.

chanchai.pho@mahidol.ac.th,
66 (0) 2700-5000 ext. 4453

Education
D.B.A., Management Information System, Victoria University (VU Scholarship)
M.B.A., Technology Management, Assumption University
B.A., Business English, Rajamangala University of Technology Krungthep

Areas of Interest

Innovation Adoption, Mobile Payment, Mobile Commerce, Consumer Behavior, Cross-Cultural Research on Technology Adoption

Courses Taught
Business Marketing, Integrated Marketing Communication, Practical Business Training-On Campus


Asst. Prof. Dr. Viriya Taecharungroj

viriya.tae@mahidol.ac.th,
66 (0) 2700-5000 ext. 4454

Education
D.P.A., Public and Private Management, National Institute of Development Administration (NIDA)
M.A., Publishing, University of the Arts, London
M.Sc., Marketing Management, University of Surrey
B.A., Economics, Thammasat University

Areas of Interest

City Marketing, Social Media Marketing, Marketing Strategy, Higher Education Marketing

Courses Taught

Global Marketing Strategy; Marketing Strategy


Asst. Prof. Dr. Olimpia C. Racela

E-mail: olimpia.rac@mahidol.ac.th
Telephone: 66 (0) 2700-5000 ext. 4485

Education
D.B.A., (Marketing), thammasat University, Thailand
M.B.A., Pittburg State University, USA
B.B.A., (Marketing), Pittburg State University, USA
B.B.A., (Economics), Pittburg State University, USA

Areas of Interest
Strategic Orientations, Marketing Strategy

Courses Taught
New Product Management, Brand Management