Business Administration Division:

BA Faculty – Marketing Major
Program Director, BBA Marketing

Kandapa Thanasuta, Ph.D.

kandapa.tha@mahidol.ac.th,
66 (0) 2700-5000 ext. 4458

Education
Ph.D. Business Administration, Thammasat University.
M.B.A., Marketing and Finance, Sasin Graduate Institute of Business Administration, Chulalongkorn University.
B.S.,International Business, Georgetown College

Areas of Interest
Consumer Behavior, Retail Pricing, Branding, Willingness to Pay

Courses Taught
Consumer Behavior, Marketing Channel Management


Full-time Faculty

Apiradee Wongkitrungrueng, Ph.D.

apiradee.won@mahidol.ac.th,
66 (0) 2700-5000 ext. 4456

Education
Ph.D., Business Admistration (Marketing), Sasin Graduate Institute of Business Administration of Chulalongkorn University
MSc., Analysis, Design, and Management of Information Systems, London School of Economics and Political Science
B.E., Economics, Chulalongkorn University

Areas of Interest
Buyer-seller Interaction, Retail Marketing, Consumer Information Processing (e.g. embodiment, sensory marketing, consumer power), Nonprofit Marketing, Anti-consumption.

Courses Taught
Principles of Marketing


Alessandro Stasi, Ph.D.

alessandro.sta@mahidol.ac.th,
66 (0) 2700-5000 ext. 4429

Education
Ph. D., Insolvency Law, University of Nice Sophia Antipolis
Ph. D., Bankruptcy Law, University of Naples Federico II

Areas of Interest
Civil law, commercial law, law and ethics of lawyering

Courses Taught
Business Law


Chanchai Phonthanukitithaworn, Ph.D.

chanchai.pho@mahidol.ac.th,
66 (0) 2700-5000 ext. 4453

Education
D.B.A., Management Information System, Victoria University (VU Scholarship)
M.B.A., Technology Management, Assumption University
B.A., Business English, Rajamangala University of Technology Krungthep

Areas of Interest

Innovation Adoption, Mobile Payment, Mobile Commerce, Consumer Behavior, Cross-Cultural Research on Technology Adoption

Courses Taught
Business Marketing, Integrated Marketing Communication, Practical Business Training-On Campus


Chompunuch Pongjit, Ph.D.

chompunuch.pon@mahidol.ac.th,
66 (0) 2700-5000 ext. 4459

Education
MBA/Marketing
Willamette University, USA

BSc/Marketing
Western Oregon University, USA

Areas of Interest
Consumer behavior, word-of-mouth communication, branding, co-branding

Courses Taught
Principles of Marketing


Asst. Prof. Roman Meinhold

roman.mei@mahidol.ac.th
66 (0) 2700-5000 ext. 4431
Website: mahidol.academia.edu/RomanMeinhold,

Education
Dr. phil., Philosophy, Johannes Gutenberg University Mainz, Germany
M.A., Philosophy, Sociology, Economics, Johannes Gutenberg University Mainz, Germany

Areas of Interest
Environmental and Intercultural Business Ethics, Holistic Well-Being, Environmental Thought, Cultural Inquiry, Philosophy of Culture, Ethics & Aesthetics

Courses Taught
Business Ethics


Xiaoxia Wei, Ph.D.

xiaoxia.wei@mahidol.ac.th ,
66 (0) 2700-5000 ext. 4452

Education
Ph. D., Educational Leadership, Assumption University, Thailand
Master Degree, English Language Teaching, Assumption University, Thailand

Areas of Interest
Educational leadership, English language teaching, writing and speaking in Business Communication

Courses Taught
English courses, Chinese courses, Business Communication course


Viriya  Taecharungroj, D.P.A

viriya.tae@mahidol.ac.th,
66 (0) 2700-5000 ext. 4454

Education
D.P.A., Public and Private Management, National Institute of Development Administration (NIDA)
M.A., Publishing, University of the Arts, London
M.Sc., Marketing Management, University of Surrey
B.A., Economics, Thammasat University

Areas of Interest

City Marketing, Social Media Marketing, Marketing Strategy, Higher Education Marketing

Courses Taught

Global Marketing Strategy; Marketing Strategy


Volkmar Ensslin, Ph.D.

website: volkmarensslin.com
volkmar.ens@mahidol.ac.th
66 (0) 2700-5000 ext. 4430

Education
Ph.D., Bhuddist Studies, Mahidol University
M.Sc., Economics, Ruprecht-Karls-University of Heidelberg, Germany
Diploma in Advance International Business Studies, Oxford Brookes University, United Kingdom
B.A., Economics, Ruprecht-Karls-University of Heidelberg, Germany

Areas of Interest
Business Ethics, Leadership, Buddhist philosophy and its potential contribution to the betterment of the corporate world, especially in regard to sustainable economic development, leadership and management ethics in businesses.

Courses Taught
Leadership and Business Ethics, Business Ethics and Human Resources Management, Management and Organizational Behavior, Fundamentals in Business Ethics, Corporate Social Responsibility, Corporate Citizenship, Crisis Management, Negotiations, Leadership Development, Strategic Leadership Behavior, Buddhist Business Ethics, Buddhism in Thai Culture, East meets West: Buddhism in the West.


Dr. Ji Hye Jaime Chung

Jihyejaime.chu@mahidol.ac.th
66 (0) 2700-5000 ext. 4455

Education
Ph.D., Education (Language Education, Lifelong Learning, Sociology), University of Sheffield, UK
M.A., Education (English Language Education and Globalization), University of Sheffield, UK
B.S., Business Administration (Accounting and Finance), Indiana University, USA

Areas of Interest
Intercultural Communication, Negotiation strategies, English as second/foreign language education, Adult education in Asia, Qualitative methodology in sociological research

Courses Taught
Business communication