Research Grants

Recent Research Grants Received (2016 – 2017)

MUIC Research Grants
2017
Title Subject Category MUIC Investigator(s) Division
Microbiological Survey of E. coli on Leafy Green Produce in the Market in Thailand Tumnoon Charaslertrangsi, Ph.D. Science
2016
Title Subject Category MUIC Investigator(s) Division
Element of Thai Civil Law Alessandro Stasi, Ph.D. Business  Administration
Brand and Country-of-Origin Valuations of Home Appliances Chompunuch Pongjit, Ph.D. Business  Administration
Cash Flow Valuation versus Market Perception: Empirical Evidence from Thailand Kanix Bukkavesa, Ph.D. Business  Administration
Investigating the Airport Experience from the Passenger Perspective and its Inter-Relation to Tourist Role Walanchalee Wattanacharoensil, Ph.D. Tourism and Hospitality Management
Making Gods: Popularity of a Hindu Icon (Ganesa) in Contemporary Bangkok Ruchi Agarwal Social  Science
The Investigation of Young Tourists’ Motivation towards Ethnic Tourism in Thailand Asst. Prof. Chanin Yoopetch, Ph.D. Tourism and Hospitality Management
Internationalisation and Managing Networks in South East Asia Nipawan Thirawat, Ph.D. Business  Administration
Multi- Generation Management in the Hospitality and Tourism Industry: A Meta-Analysis Malinvisa Sakdiyakorn, Ph.D.Walanchalee Wattanacharoensil, Ph.D. Business  Administration
Siamese Modern Girl and Women’s Consumerist Culture in Siam 1920-1935 Natanaree Posrithong, Ph.D. Social  Science
Child-Sex Tourism and Social Justice in India Assoc. Prof. Ranjan Bandyopadhyay, Ph.D. Tourism and Hospitality Management
Thai Whale Animation Project: Whale Conservation Awareness in Thailand Aaron Schmidt Fine and Applied Arts
Marketing Mix Elements to Attract Thai Tourists to Visit Museums in Tokyo Ka Tat Nixon Chen, Ph.D. Tourism and Hospitality Management
How and Why Consumers Use Products for Unintended Purpose Apiradee Wongkitrungrueng, Ph.D. Business  Administration
Real Algebraic Curves of Constant Width Chatchawan Panraksa, Ph.D. Science
Rehabilitating Chiang kai-Shek? The Politics of Memory in Chinese Tourism in Taiwan Hardina Ohlendorf, Ph.D. Social  Science
Resident-Centric City Marketing: Modelling and Comparing City Ambassador and City Citizenship Behaviours of Residents in Bangkok Viriya Taecharungroj, D.P.A. Business  Administration
Developing Dairy Products for Thai Primary School Students Based on Parental Attitudes and the Effects of Food Labeling on Parent’s Perceived Health Benefits Valeeratana Sinsawasdi, Ph.D. Science
Knowledge Management and Organizational Performance in Hospitality SMEs in Thailand Asst. Prof. Chanin Yoopetch, Ph.D. Tourism and Hospitality Management
A study of Identity construction among the youth of Sikh diaspora in selected districts in Bangkok Anjana Sukumary, Ph.D. Humanities and Language
Implementation of mobile learning to increase access to foreign language teaching and learning in the context of Sub-Saharan Africa: The case of the Gambia Leire Alejaldre Biel, Ph.D. Humanities and Language
Thai Consumers’ Willingness to Pay for Private Label Brands: Evidences from Auction Experiment Kandapa Thanasuta, Ph.D.Asst. Prof. Yingyot Chiaravutthi, Ph.D. Business  Administration
Ethical Orientation: Determinant on Other-Regarding Behaviors and Business Ethics Perceptions Asst. Prof. Yingyot Chiaravutthi, Ph.D. Business  Administration
Social media as a second screen in sport consumption Chanchai Phonthanukitithaworn, Ph.D. Business  Administration
Impact of FDI and Trade on Environmental Quality in the CAFTA-DR Region Kanix Bukkavesa, Ph.D. Business  Administration
External Research Grants
2017
Title Subject Catagory MUIC Investigator(s) Division Grantor
Development of Field Test for Cyanide Manchuta  Dangkulwanich, Ph.D. Science The Institute for the Promotion of Teaching Science and Technology (IPST)
2016
Title Subject Catagory MUIC Investigator(s) Division Grantor
งานวิจัยตลาดเชิงลึกธุรกิจเกี่ยวเนื่อง ประจำปี 2559
“การพัฒนาคุณภาพและประสิทธิภาพการดำเนินงาน

ของฝ่ายธุรกิจบริการและคุณภาพไฟฟ้า เพื่อมุ่งสู่ความเป็นเลิศ”

Asst. Prof. Sarayut Nathaphan, Ph.D., and Team Business Administration Metropolitan Electricity Authority
The Assessment of the Effectiveness of the Brand Kaewta Muangasame and Team, Ph.D. Tourism and Hospitality Management ASEAN Tourism Marketing and Communications Working Group (ATMCWG)