Build Your Career in the Exciting World of Events!

“Thailand is a world leader in the creation and delivery of celebratory, business and sporting events. As Thailand’s event industry continues to grow and develop, supported by world class infrastructure such as the Queen Sirikit National Convention Centre and the IMPACT Exhibition Centre, so to do the opportunities for people trained in event management.”

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WHY YOU SHOULD ATTEND THIS COURSE?

The Executive Certificate in Event Management is a 4-day course designed to provide a foundation of key skills and knowledge associated with the creation and delivery of corporate (e.g. product launches, conferences, functions, fundraising events), private (e.g. parties, weddings) and public events (e.g. festivals, street parades, fairs and sporting events).

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Learning Objectives

The focus of the Executive Certificate in Business and Public Event Management is on developing an understanding of the theory and practice of creating and delivering various types of events. The course content is based on the results of an extensive survey of event management professionals.

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Learning Outcomes

This program has been designed to both enhance the professional skill and knowledge base of those already employed within the event industry and to serve as a sound platform for people wishing to launch careers in the exciting and varied field of event management.

Past graduates of this program have secured positions or been successful in advancing their careers as:

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corporate in-house event managers

festival organizers

conference/meeting planners

charity event coordinators

parade directors

wedding planners

special event organizers

government event planners/ coordinators

sport event managers

hotel/resort/cruise ship based event coordinators

exhibition organizers

 All participants who undertake the course will receive a jointly badged Certificate from the Mahidol University International College and Event Training Australia acknowledging their participation.

Topics covered in the executive certificate in business and public event management

Event Industry Introduction

  • Introduction to the event planning process
  • Introduction to the event industry
Event Project Planning

  • Event work breakdown structures
  • Event organizational structures and human resource management
  • Event budgets
  • Event marketing and social media
  • Venue site selection and layout
  • Theming, performance and staging
  • Working with event suppliers
  • Event technologies
  • Designing environmentally friendly events
  • Event risk management
  • Event Sponsorship
Event Initiation And The Event Planning Context

  • Establishing event vision/mission/purpose statements
  • Establishing event goals and objectives
  • Contextual factors in event planning (e.g. legal considerations)
  • Responding to client briefs, bidding, tendering
  • Creating the event concept
Event Implementation/ Project Management Tools

  • Gantt charts
  • Schedules, checklists and running sheets
  • The role of the event manual
Monitoring, Control, Shutdown, Evaluation And Knowledge Management

  • Event monitoring and control practices
  • Event shutdown tasks
  • Event evaluation – processes and tools
  • Event knowledge management systems
Event Case Study

  • The event management process in operation – guest presenter(s)
Program Review

  • The event planning process – a review